Having spent ten years producing quality grapes for just one top rated winery, 'Churton wine,' it was decided the time had come to produce the estate's own wine label. 2010 has seen the beginning of the new label 'Worlds End Wines' with the release of Straw Lodge Estate’s first 'Worlds End Sauvignon Blanc', 2010. The organic vineyard management, hand picking of all fruit, low yields, hand sorting and the ‘natural’ approach by the superb winemaking team from Te Whare Ra, where the wine was made, has produced a beautifully balanced, fresh, punchy wine that is described as having excellent intensity and complexity with ripe grapefruit and tropical flavours. We believe this Sauvignon reflects the best of New Zealand’s flagship wine.

Like the wine the label also has a fresh approach that has been receiving some great comments. The naming of the label has grown from a number of influences. It has been shaped by the importance of a 'sense of place', of people and of environment; also by our guests' expressions of delight at feeling they have come as far from the clutter, pollution and excesses of the Northern Hemisphere as could be possible, to the end of the world; and to a very special place in our heart, 'Worlds End', Tennyson Inlet, a pristine natural environment in the Marlborough Sounds where we have our bach. We believe the quality, purity and vibrancy of the wine is a worthy reflection of these sentiments.

Guests are able to enjoy the vineyard’s Pinot Noir of the past years in the Churton wine. This Pinot Noir has an enviable reputation. Keith Stewart, (The New Zealand Listener, May 2004, Pg.44) wrote:
"Slightly wild, warm, inviting bouquet that slowly immerses you in a walk through the woods, with wafts of sweet fruit as dappled light. From the first mouthful, it spreads and charms with its volume and suave feel, with some lovely, dark cherry-flavoured brusqueness asserting its credentials through to the end. Lovely wine, pleasantly spicy, dense and promising all kinds of stories in the future, it has the hallmarks of a master craftsman. One of Marlborough's new pinot elite, for sure... . Rare as. Classy places will have it."

From 2010 on the vineyard’s Pinot Noir fruit will be tasted under the Huia label.



Worlds End Wine

To purchase Straw Lodge's very own World's End Savignon Blanc
Download this Order Form
call +64 3 572 9767 or


Phone +64 3 572 9767 Fax +64 3 572 9769
17 Fareham Lane, RD1, Blenheim,
Marlborough. New Zealand