Having spent ten years producing quality grapes exclusively for one top rated winery, 'Churton wine,' it was decided the time had come to produce the estate's own wine label. 2010 saw the beginning of the new label 'Worlds End Wines' with the release of Straw Lodge Estate’s first 'World’s End Sauvignon Blanc' and now the ‘2010 World’s End Pinot Noir’ has been released. Guests at Straw Lodge are now able to sit amongst the vines as they sip the property’s own single-vineyard wine.
Having been a registered Sustainable Vineyard for many years the vineyard is now into the final year of the organic transition certification process. No artificial fertilisers, chemical herbicides or pesticides are used on the vineyard. At Straw Lodge we believe that, because what we consume is vitally important to our well-being, organic production has significant benefits for our bodies and our environment. The organic vineyard management, hand picking of all fruit, low yields, hand sorting and the ‘natural’ approach by the winemaking teams has produced wines that are the true reflection of this wonderful Marlborough environment and of this particular place in the heart of the Wairau Valley wine growing region.
The name World’s End Wines grew from a number of influences such as the importance of reflecting a 'sense of place', of people and of environment. Straw Lodge guests often expression delight at feeling they have come as far from the clutter, pollution and excesses of the Northern Hemisphere as could be possible, to the end of the world. Also personally for us 'Worlds End', Tennyson Inlet, a pristine natural environment in the Marlborough Sounds where we have our bach, has a special place in our hearts. We believe the quality, purity and vibrancy of the wine is a worthy reflection of these sentiments.
More about World's End Savingnon Blanc and Pinot Noir